Blogging baseball’s greatest rivalry

July 03, 2008

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Sports Fan

Blogging baseball’s greatest rivalry

Since it was launched more than a year ago, Sox and Pinstripes has found that the Red Sox-Yankees rivalry extends to the blogosphere

Yankees-Red Sox. Red Sox-Yankees. You might disagree which team is first, but one point is certain – this is the most storied and heated rivalry in all of baseball. Maybe in all of sports. Now that spring training has started, and opening day nears, a Boston Red Sox fan, who is also a professional journalist who frequently writes about baseball; and a New York Yankees fan have united to create a blog and web site where readers can celebrate, discuss and debate all things Red Sox, Yankees and baseball.

Jeff Louderback, a professional journalist and author, and a lifelong Red Sox fan; and Vincent Mercandetti, a broadcast journalism student at Quinnipiac University and a lifelong Yankees fan, launched Sox and Pinstripes ( in February, 2007, just in time to chronicle a season that led to Boston’s second World Series championship in four years. More than 18 months later, the blog has already received 200,000-plus page views.  

“Blogging is a form of journalism that is becoming more popular and recognized as each week passes – especially in the world of sports,” Louderback said. “It is natural that we would create a blog dedicated to the greatest and most heated rivalry in sports. There’s no doubt that Red Sox fans and Yankees fans are dedicated, and they like to demonstrate that devotion by reading and posting on blogs.”

The idea for Sox and Pinstripes was hatched in the fall of 2006, after the World Series ended. Louderback, a former sportswriter for a daily newspaper in Ohio who has written freelance magazine features his entire 16-year career and also serves as a publicist and a baseball author, had started BoSox Banter, a Red Sox-specific blog. He was so impressed with the following of Red Sox and Yankees fans that he approached Mercandetti about developing Sox and Pinstripes. Louderback met Mercandetti through debates the two had on other baseball blogs.

Designed by writer and web designer Eyal Goldshmid, the site features a multitude of links to sports and baseball news web sites, media outlets that cover the Red Sox and Yankees, minor league affiliates of both teams, and blogs about baseball, Red Sox and the Yankees. Sox and Pinstripes also includes Q&As with media members who cover the Sox and Yankees, original articles on top prospects of both teams and occasional guest columns from baseball figures.

“Baseball is not just a sport to many Red Sox and Yankees fans, it is a passion,” Louderback said. “Sox and Pinstripes covers the game from the first pitch of spring training to the final pitch of the World Series, and through the Hot Stove League. When you’re a Red Sox or Yankees fan, baseball is a year-round game.”

Keywords: Boston Red Sox

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